Coming up with the right name for a company or a product shouldn't be treated as a science -- but it's not monkey business either. So argue the guys at A Hundred Monkeys, in Sausalito, California.
The Internet-startup boom has spawned lots of fast-growing companies, lots of high-profile meltdowns, and lots of really bad names. Some names don't really mean anything: Agilent, Aquent, Avilent -- ad nauseum. Some names merely attach the Internet's favorite letter to some obvious words: eSpeed, e-Steel, eToys. Perilous stuff, this question of corporate identity. All the more reason to make the process of choosing a name as surefire and scientific as possible: Bring on the marketing research and the linguistic analysis! Fire up the selection software and the naming databases! Right?
Not according to A Hundred Monkeys, a two-man outfit that's based in Sausalito, California. The best way to succeed in the name game, the Monkeys argue, is to scrap the pseudoscience and go with the gut. "Naming is completely subjective and creative," says creative director Danny Altman, 55, who started the business as a part-time venture in 1992. "Ideally, you want to find a name that taps into associations people have, either consciously or unconsciously, with words in popular culture that already have certain meanings or connotations."
Showing posts with label Hard Work. Show all posts
Showing posts with label Hard Work. Show all posts
Sunday, October 4, 2009
Saturday, September 26, 2009
New Construction Company
Blue Label has been hard at work in the new construction company that they have started with Sirius Property.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
Monday, August 31, 2009
What is Blue Label up to?
Blue Label Holdings...
Was set up to co-own companies that show promise with the core focus of upliftment.
Blue Label has a letting company, construction company and is currently setting up a catering and cleaning company.
There are a number of important goals that we are attempting to keep in the foreground.
Was set up to co-own companies that show promise with the core focus of upliftment.
Blue Label has a letting company, construction company and is currently setting up a catering and cleaning company.
There are a number of important goals that we are attempting to keep in the foreground.
- Integrity
- Great Service
- Inovation
Join us as we take you through the Making of Blue Label......
Tuesday, April 28, 2009
The characteristics of the work you were born to do
Here are the main characteristics that will help you to recognise the potential of the work you were born to do:
It doesn’t feel like work in any traditional sense.
You work for love AND money: you generate income in a joyful way.
You contribute what you uniquely have to share
You experience a deep sense of fulfilment.
You develop an equality of head and heart.
Thursday, April 16, 2009
get on and do it
It’s pretty scary to take a plunge into something like “just do it” implies. But here is how you go about it.
Don’t pick a time or day
“Just doing it” shouldn’t be precise; it should come to you out of the blue. There’s no need to pick a day or plan ahead.
Get pissed, get frustrated
I’ll be honest; I’m pissed and frustrated as I write this article right now. But it’s giving me an unbelievable amount of motivation, and even a little adrenaline to go for it.
Instead of fighting, crying, or complaining when you’re frustrated, funnel that energy into focus and action.
Remember that time’s a wastin’
Every month, week, day, hour, and minute you get closer to your end. Nothing will motivate you more to live than death.
Think less, act more
It might be risky, it might get you in trouble, but you must act more than you think. Forget the “what if’s.” F**K all the naysayers and whatever they tell you! Don’t worry if you fail. Don’t think about the money you’ll lose or gain. Be a little stupid and take a lot of action.
Lose these words and phrases
These aren’t real excuses.
“I can’t.”
“I don’t have enough money.”
You don’t need money to take the plunge.
“I don’t have enough time.”
Yes you do! I don’t care how busy you are. You don’t have enough time to wait.
“I don’t know where to start.”
“I don’t know how.”
Start learning. Get your feet wet and you’ll learn along the way.
“Later.”
No, now!
Stop acting like you’re busy
There are a lot of people out there who push papers around and act like they have so many places to go and so much to do. In reality, they’re just avoiding the actions that will get them what they really desire. May be it is because they’re scared or doubtful.
I don’t care who you are; you have time to “just do it” and chase something you want or need. You’ll just have to get less sleep, lose free time, and make lots of other sacrifices.
Know when you’re reaching your tipping point
One of the biggest obstacles keeping people from “just doing it” is not recognizing when they’re about to hit their tipping point.
If you’ve ever found yourself asking, “is this all there is to life?”, then you are closely approaching your tipping point. The same goes if you feel like you’re about to have a nervous breakdown.
You can either succumb to your emotions; or you can stand up, fight, and just go for whatever will make you happy. Once you cross the threshold towards your tipping point, your mind will never be the same and nothing can ever stop you; except yourself.
List what you don’t like about your life
Perhaps it is focusing on negativity a little too much; but grab a piece of paper and write down what you don’t like about your life. May be you don’t have enough money or worse you aren’t happy enough. For those who really want change, it’s enough for them to take the plunge.
Keep in mind:
“Just do it” is much easier said than done. And it should be that way. It separates the people who deserve it from those who don’t.
So what are you waiting for? Get to it! Close your browser window, turn off the tv, put down the book or magazine and get going!
Don’t pick a time or day
“Just doing it” shouldn’t be precise; it should come to you out of the blue. There’s no need to pick a day or plan ahead.
Get pissed, get frustrated
I’ll be honest; I’m pissed and frustrated as I write this article right now. But it’s giving me an unbelievable amount of motivation, and even a little adrenaline to go for it.
Instead of fighting, crying, or complaining when you’re frustrated, funnel that energy into focus and action.
Remember that time’s a wastin’
Every month, week, day, hour, and minute you get closer to your end. Nothing will motivate you more to live than death.
Think less, act more
It might be risky, it might get you in trouble, but you must act more than you think. Forget the “what if’s.” F**K all the naysayers and whatever they tell you! Don’t worry if you fail. Don’t think about the money you’ll lose or gain. Be a little stupid and take a lot of action.
Lose these words and phrases
These aren’t real excuses.
“I can’t.”
“I don’t have enough money.”
You don’t need money to take the plunge.
“I don’t have enough time.”
Yes you do! I don’t care how busy you are. You don’t have enough time to wait.
“I don’t know where to start.”
“I don’t know how.”
Start learning. Get your feet wet and you’ll learn along the way.
“Later.”
No, now!
Stop acting like you’re busy
There are a lot of people out there who push papers around and act like they have so many places to go and so much to do. In reality, they’re just avoiding the actions that will get them what they really desire. May be it is because they’re scared or doubtful.
I don’t care who you are; you have time to “just do it” and chase something you want or need. You’ll just have to get less sleep, lose free time, and make lots of other sacrifices.
Know when you’re reaching your tipping point
One of the biggest obstacles keeping people from “just doing it” is not recognizing when they’re about to hit their tipping point.
If you’ve ever found yourself asking, “is this all there is to life?”, then you are closely approaching your tipping point. The same goes if you feel like you’re about to have a nervous breakdown.
You can either succumb to your emotions; or you can stand up, fight, and just go for whatever will make you happy. Once you cross the threshold towards your tipping point, your mind will never be the same and nothing can ever stop you; except yourself.
List what you don’t like about your life
Perhaps it is focusing on negativity a little too much; but grab a piece of paper and write down what you don’t like about your life. May be you don’t have enough money or worse you aren’t happy enough. For those who really want change, it’s enough for them to take the plunge.
Keep in mind:
“Just do it” is much easier said than done. And it should be that way. It separates the people who deserve it from those who don’t.
So what are you waiting for? Get to it! Close your browser window, turn off the tv, put down the book or magazine and get going!
Tuesday, April 14, 2009
Where to start
Ten Rules For Succeeding in Your Own Business
by Janet Attard
What does it take to start and succeed in business? That's a question I get asked a lot by startups. Although there is no one answer that fits all businesses, there are a number of practices followed by successful, happy business owners.
1. Be true to yourself.
No matter how much money someone else makes, if you don't enjoy the business, wouldn't be proud to show your relatives what you are doing and how you are doing it, then don't do it.
2. Find a need and fill it.
Yes, you've heard that a million times. But it still works.
3. Choose products or services that you can sell for more than it costs you.
If the difference between your cost and selling prices is too low, you will have difficulty growing the business. When profit margins are too low, you won't have enough money to hire employees, pay for rent, advertise more, and do other things needed to expand.
4. Make realistic estimates of your expenses... then double them.
Most new businesses either forget about marketing, fulfillment, overhead costs, income taxes and self-employment or greatly underestimate them.
5. Be true to your customers and prospects.
Don't promise what you can't deliver. Don't lie or exaggerate the benefits of what you sell and always deliver a quality product or service.
6. Understand the importance of marketing and learn how to do it effectively.
The world won't beat a path to your door just because you build a better mousetrap or write a great ebook about how to grow tomatoes or teach a child to read. To get customers you will have to market your products or services effectively and continually.
7. Treat your manufacturers and service providers with respect and let them know you appreciate them.
They are an important part of your team and your success.
8. Embrace the web.
No matter what you sell or to whom, there's a good chance your customers will turn to the web in one way or another to make their purchase.
9. Don't expect miracles.
Yes, people do make money in their sleep or while they're away on vacation -- the Internet makes that possible. But only after they've invested a lot of time , effort, and money in building the business and building the team that keeps it going and growing.
10. Remind yourself that one is the loneliest number in business. One product, one service, one main client, and all your records stored on one computer hard drive without regular off-site backups is a recipe for failure.
Video http://sta.rtup.biz/video/2084667:Video:230
by Janet Attard
What does it take to start and succeed in business? That's a question I get asked a lot by startups. Although there is no one answer that fits all businesses, there are a number of practices followed by successful, happy business owners.
1. Be true to yourself.
No matter how much money someone else makes, if you don't enjoy the business, wouldn't be proud to show your relatives what you are doing and how you are doing it, then don't do it.
2. Find a need and fill it.
Yes, you've heard that a million times. But it still works.
3. Choose products or services that you can sell for more than it costs you.
If the difference between your cost and selling prices is too low, you will have difficulty growing the business. When profit margins are too low, you won't have enough money to hire employees, pay for rent, advertise more, and do other things needed to expand.
4. Make realistic estimates of your expenses... then double them.
Most new businesses either forget about marketing, fulfillment, overhead costs, income taxes and self-employment or greatly underestimate them.
5. Be true to your customers and prospects.
Don't promise what you can't deliver. Don't lie or exaggerate the benefits of what you sell and always deliver a quality product or service.
6. Understand the importance of marketing and learn how to do it effectively.
The world won't beat a path to your door just because you build a better mousetrap or write a great ebook about how to grow tomatoes or teach a child to read. To get customers you will have to market your products or services effectively and continually.
7. Treat your manufacturers and service providers with respect and let them know you appreciate them.
They are an important part of your team and your success.
8. Embrace the web.
No matter what you sell or to whom, there's a good chance your customers will turn to the web in one way or another to make their purchase.
9. Don't expect miracles.
Yes, people do make money in their sleep or while they're away on vacation -- the Internet makes that possible. But only after they've invested a lot of time , effort, and money in building the business and building the team that keeps it going and growing.
10. Remind yourself that one is the loneliest number in business. One product, one service, one main client, and all your records stored on one computer hard drive without regular off-site backups is a recipe for failure.
Video http://sta.rtup.biz/video/2084667:Video:230
Sunday, April 12, 2009
Wealth Creation
If you wanted to get rich, how would you do it?
We think your best bet would be to start deciding that you want to make money. Once you have the desire the motivation and ideas will follow.
Africa loves the entrepreneur or startup. Startups usually involve work! That’s right WORK, lots of people want to start a business so that they don’t have to work for someone any more. This is a nice idea but once you start your own company you will learn what hard work is, you will also know what it feel like to LOVE your work. Owning your own company has to be on the most exciting and challenging quest you will ever embark on. Lots of people get rich knowing nothing more than that. Blue Label see the drive in Africa and are here to help everyone ride this wave.
Click on the link to get an overview from Robert Kiyosaki
http://video.google.com/videoplay?docid=951448792763095841
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