Coming up with the right name for a company or a product shouldn't be treated as a science -- but it's not monkey business either. So argue the guys at A Hundred Monkeys, in Sausalito, California.
The Internet-startup boom has spawned lots of fast-growing companies, lots of high-profile meltdowns, and lots of really bad names. Some names don't really mean anything: Agilent, Aquent, Avilent -- ad nauseum. Some names merely attach the Internet's favorite letter to some obvious words: eSpeed, e-Steel, eToys. Perilous stuff, this question of corporate identity. All the more reason to make the process of choosing a name as surefire and scientific as possible: Bring on the marketing research and the linguistic analysis! Fire up the selection software and the naming databases! Right?
Not according to A Hundred Monkeys, a two-man outfit that's based in Sausalito, California. The best way to succeed in the name game, the Monkeys argue, is to scrap the pseudoscience and go with the gut. "Naming is completely subjective and creative," says creative director Danny Altman, 55, who started the business as a part-time venture in 1992. "Ideally, you want to find a name that taps into associations people have, either consciously or unconsciously, with words in popular culture that already have certain meanings or connotations."
Showing posts with label Partners. Show all posts
Showing posts with label Partners. Show all posts
Sunday, October 4, 2009
Saturday, September 26, 2009
New Construction Company
Blue Label has been hard at work in the new construction company that they have started with Sirius Property.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
Tuesday, April 28, 2009
The nine signposts of the work you were born to do
Question: What do you know in your heart you are here to do and be, even if this presently exists only as an idea or thought?
Thursday, April 16, 2009
Great Partners
Starting a business has had mixed emotions. Blue Label Holdings consists of a Property Management company, a Signage Company and a Property Holdings and Investment Trust.
You sign your first lease and you are on top of the world as with securing sites and tenants for building wraps. Putting offers in on buildings is by far the most adrenalin pumping thing any one could do. All these give you a tremendous high and a sense of achievement. They also allow your creative ideas to get carried away as to how you can execute the agreement with better accuracy than before and how to provide a smarter service or how to better use an existing space in a building. These emotions are great and I believe you could run forever on them alone. You will wake up bursting to get on with it and get things done and that's what it is all about.
But there is the other side as well. You do get frustrated when properties don't come through or when the person you believed was the seller turns out to be a hijacker. When you have to work long hours on a proposal or a deal and find out you have "waisted" you time (truth is its never really waisted). There are many times when you think you could just let it all go and then you remember the fun you had in the paragraph above and it all becomes worth it.
A solid business partner is vital in achieving success, you need someone to make you focus on the silver lining when the clouds roll in. You need some one to put you in your place when you start to stray from your ideals. You need someone who is as focused and determined as you are and someone who has the street smarts to get the job done.
Take your time in selecting the right partner, its make or break. I cant tell you how many partners I have had on previous ventures who have fallen apart once the honeymoon is over and its time to work. There are plenty of people who like the idea of owning and running a business but the truth is that it is a messy, dirty fight that is not to be taken lightly but once you sink your teeth into it you will never want to let go. Its the best feeling in the world.
You sign your first lease and you are on top of the world as with securing sites and tenants for building wraps. Putting offers in on buildings is by far the most adrenalin pumping thing any one could do. All these give you a tremendous high and a sense of achievement. They also allow your creative ideas to get carried away as to how you can execute the agreement with better accuracy than before and how to provide a smarter service or how to better use an existing space in a building. These emotions are great and I believe you could run forever on them alone. You will wake up bursting to get on with it and get things done and that's what it is all about.
But there is the other side as well. You do get frustrated when properties don't come through or when the person you believed was the seller turns out to be a hijacker. When you have to work long hours on a proposal or a deal and find out you have "waisted" you time (truth is its never really waisted). There are many times when you think you could just let it all go and then you remember the fun you had in the paragraph above and it all becomes worth it.
A solid business partner is vital in achieving success, you need someone to make you focus on the silver lining when the clouds roll in. You need some one to put you in your place when you start to stray from your ideals. You need someone who is as focused and determined as you are and someone who has the street smarts to get the job done.
Take your time in selecting the right partner, its make or break. I cant tell you how many partners I have had on previous ventures who have fallen apart once the honeymoon is over and its time to work. There are plenty of people who like the idea of owning and running a business but the truth is that it is a messy, dirty fight that is not to be taken lightly but once you sink your teeth into it you will never want to let go. Its the best feeling in the world.
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