Coming up with the right name for a company or a product shouldn't be treated as a science -- but it's not monkey business either. So argue the guys at A Hundred Monkeys, in Sausalito, California.
The Internet-startup boom has spawned lots of fast-growing companies, lots of high-profile meltdowns, and lots of really bad names. Some names don't really mean anything: Agilent, Aquent, Avilent -- ad nauseum. Some names merely attach the Internet's favorite letter to some obvious words: eSpeed, e-Steel, eToys. Perilous stuff, this question of corporate identity. All the more reason to make the process of choosing a name as surefire and scientific as possible: Bring on the marketing research and the linguistic analysis! Fire up the selection software and the naming databases! Right?
Not according to A Hundred Monkeys, a two-man outfit that's based in Sausalito, California. The best way to succeed in the name game, the Monkeys argue, is to scrap the pseudoscience and go with the gut. "Naming is completely subjective and creative," says creative director Danny Altman, 55, who started the business as a part-time venture in 1992. "Ideally, you want to find a name that taps into associations people have, either consciously or unconsciously, with words in popular culture that already have certain meanings or connotations."
Showing posts with label Opportunity. Show all posts
Showing posts with label Opportunity. Show all posts
Sunday, October 4, 2009
Saturday, September 26, 2009
New Construction Company
Blue Label has been hard at work in the new construction company that they have started with Sirius Property.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
Tuesday, April 28, 2009
The nine signposts of the work you were born to do
Question: What do you know in your heart you are here to do and be, even if this presently exists only as an idea or thought?
Thursday, April 23, 2009
SA business upbeat on 2010
There are many reasons South Africa is such a great place, Business is definitely one of them
Seventy-five percent of South African companies believe that the 2010 Fifa World Cup will benefit them financially, and are taking steps to capitalise on the country's hosting of the event, according to the latest International Business Report by consultants Grant Thornton.
Releasing the 2007 International Business Report - previously known as the International Business Owners Survey - on Wednesday, Grant Thornton said in a statement that the build-up to the World Cup would boost business sentiment in South Africa.
Three-quarters of the medium to large privately held businesses surveyed in SA were looking forward to "some level of financial benefit" from the World Cup, Grant Thornton said.
"The majority of these respondents (47%) believe that the greatest benefit will be gained in the build-up to the event, while only 14% expect to benefit during the event itself."
According to the survey, 60% of SA companies are considering diversifying their product or service in order to maximise their returns from the tournament, 53% are increasing their workforce, and 46% are making additional capital investments in their businesses.
A third (33%) of the businesses surveyed said they were increasing their geographic spread in preparation for the event and its build-up, while a quarter (25%) said they would be importing more goods from abroad.
Grant Thornton chairman Leonard Brehm commented: "If our country is to meet the growth targets that have been set, all those working in South African business must be able to operate in a safe environment.
"This can only be achieved through strong and sustained action by government security agencies at all levels, supported by a culture of community participation in assisting with the detection and control of crime."
Grant Thornton's 2007 International Business Report is based on research conducted among medium to large privately held businesses in 32 countries, covering more than 7 200 respondents. In South Africa, research was conducted by Research Surveys among 200 privately held businesses employing between 100 and 400 staff.
South Africa.info reporter
Seventy-five percent of South African companies believe that the 2010 Fifa World Cup will benefit them financially, and are taking steps to capitalise on the country's hosting of the event, according to the latest International Business Report by consultants Grant Thornton.
Releasing the 2007 International Business Report - previously known as the International Business Owners Survey - on Wednesday, Grant Thornton said in a statement that the build-up to the World Cup would boost business sentiment in South Africa.
Three-quarters of the medium to large privately held businesses surveyed in SA were looking forward to "some level of financial benefit" from the World Cup, Grant Thornton said.
"The majority of these respondents (47%) believe that the greatest benefit will be gained in the build-up to the event, while only 14% expect to benefit during the event itself."
According to the survey, 60% of SA companies are considering diversifying their product or service in order to maximise their returns from the tournament, 53% are increasing their workforce, and 46% are making additional capital investments in their businesses.
A third (33%) of the businesses surveyed said they were increasing their geographic spread in preparation for the event and its build-up, while a quarter (25%) said they would be importing more goods from abroad.
Grant Thornton chairman Leonard Brehm commented: "If our country is to meet the growth targets that have been set, all those working in South African business must be able to operate in a safe environment.
"This can only be achieved through strong and sustained action by government security agencies at all levels, supported by a culture of community participation in assisting with the detection and control of crime."
Grant Thornton's 2007 International Business Report is based on research conducted among medium to large privately held businesses in 32 countries, covering more than 7 200 respondents. In South Africa, research was conducted by Research Surveys among 200 privately held businesses employing between 100 and 400 staff.
South Africa.info reporter
Thursday, April 16, 2009
get on and do it
It’s pretty scary to take a plunge into something like “just do it” implies. But here is how you go about it.
Don’t pick a time or day
“Just doing it” shouldn’t be precise; it should come to you out of the blue. There’s no need to pick a day or plan ahead.
Get pissed, get frustrated
I’ll be honest; I’m pissed and frustrated as I write this article right now. But it’s giving me an unbelievable amount of motivation, and even a little adrenaline to go for it.
Instead of fighting, crying, or complaining when you’re frustrated, funnel that energy into focus and action.
Remember that time’s a wastin’
Every month, week, day, hour, and minute you get closer to your end. Nothing will motivate you more to live than death.
Think less, act more
It might be risky, it might get you in trouble, but you must act more than you think. Forget the “what if’s.” F**K all the naysayers and whatever they tell you! Don’t worry if you fail. Don’t think about the money you’ll lose or gain. Be a little stupid and take a lot of action.
Lose these words and phrases
These aren’t real excuses.
“I can’t.”
“I don’t have enough money.”
You don’t need money to take the plunge.
“I don’t have enough time.”
Yes you do! I don’t care how busy you are. You don’t have enough time to wait.
“I don’t know where to start.”
“I don’t know how.”
Start learning. Get your feet wet and you’ll learn along the way.
“Later.”
No, now!
Stop acting like you’re busy
There are a lot of people out there who push papers around and act like they have so many places to go and so much to do. In reality, they’re just avoiding the actions that will get them what they really desire. May be it is because they’re scared or doubtful.
I don’t care who you are; you have time to “just do it” and chase something you want or need. You’ll just have to get less sleep, lose free time, and make lots of other sacrifices.
Know when you’re reaching your tipping point
One of the biggest obstacles keeping people from “just doing it” is not recognizing when they’re about to hit their tipping point.
If you’ve ever found yourself asking, “is this all there is to life?”, then you are closely approaching your tipping point. The same goes if you feel like you’re about to have a nervous breakdown.
You can either succumb to your emotions; or you can stand up, fight, and just go for whatever will make you happy. Once you cross the threshold towards your tipping point, your mind will never be the same and nothing can ever stop you; except yourself.
List what you don’t like about your life
Perhaps it is focusing on negativity a little too much; but grab a piece of paper and write down what you don’t like about your life. May be you don’t have enough money or worse you aren’t happy enough. For those who really want change, it’s enough for them to take the plunge.
Keep in mind:
“Just do it” is much easier said than done. And it should be that way. It separates the people who deserve it from those who don’t.
So what are you waiting for? Get to it! Close your browser window, turn off the tv, put down the book or magazine and get going!
Don’t pick a time or day
“Just doing it” shouldn’t be precise; it should come to you out of the blue. There’s no need to pick a day or plan ahead.
Get pissed, get frustrated
I’ll be honest; I’m pissed and frustrated as I write this article right now. But it’s giving me an unbelievable amount of motivation, and even a little adrenaline to go for it.
Instead of fighting, crying, or complaining when you’re frustrated, funnel that energy into focus and action.
Remember that time’s a wastin’
Every month, week, day, hour, and minute you get closer to your end. Nothing will motivate you more to live than death.
Think less, act more
It might be risky, it might get you in trouble, but you must act more than you think. Forget the “what if’s.” F**K all the naysayers and whatever they tell you! Don’t worry if you fail. Don’t think about the money you’ll lose or gain. Be a little stupid and take a lot of action.
Lose these words and phrases
These aren’t real excuses.
“I can’t.”
“I don’t have enough money.”
You don’t need money to take the plunge.
“I don’t have enough time.”
Yes you do! I don’t care how busy you are. You don’t have enough time to wait.
“I don’t know where to start.”
“I don’t know how.”
Start learning. Get your feet wet and you’ll learn along the way.
“Later.”
No, now!
Stop acting like you’re busy
There are a lot of people out there who push papers around and act like they have so many places to go and so much to do. In reality, they’re just avoiding the actions that will get them what they really desire. May be it is because they’re scared or doubtful.
I don’t care who you are; you have time to “just do it” and chase something you want or need. You’ll just have to get less sleep, lose free time, and make lots of other sacrifices.
Know when you’re reaching your tipping point
One of the biggest obstacles keeping people from “just doing it” is not recognizing when they’re about to hit their tipping point.
If you’ve ever found yourself asking, “is this all there is to life?”, then you are closely approaching your tipping point. The same goes if you feel like you’re about to have a nervous breakdown.
You can either succumb to your emotions; or you can stand up, fight, and just go for whatever will make you happy. Once you cross the threshold towards your tipping point, your mind will never be the same and nothing can ever stop you; except yourself.
List what you don’t like about your life
Perhaps it is focusing on negativity a little too much; but grab a piece of paper and write down what you don’t like about your life. May be you don’t have enough money or worse you aren’t happy enough. For those who really want change, it’s enough for them to take the plunge.
Keep in mind:
“Just do it” is much easier said than done. And it should be that way. It separates the people who deserve it from those who don’t.
So what are you waiting for? Get to it! Close your browser window, turn off the tv, put down the book or magazine and get going!
Monday, April 13, 2009
Networking
The statement simply means that business is about people. It
does not matter whether someone runs a large corporation or
runs the corner shop where you buy bread. People give each
other ideas about business and job opportunities. The world of
business runs on networks of people – talking to each other,
learning from each other and doing business together. How
can you get the most out of the people around you?
Sunday, April 12, 2009
Wealth Creation
If you wanted to get rich, how would you do it?
We think your best bet would be to start deciding that you want to make money. Once you have the desire the motivation and ideas will follow.
Africa loves the entrepreneur or startup. Startups usually involve work! That’s right WORK, lots of people want to start a business so that they don’t have to work for someone any more. This is a nice idea but once you start your own company you will learn what hard work is, you will also know what it feel like to LOVE your work. Owning your own company has to be on the most exciting and challenging quest you will ever embark on. Lots of people get rich knowing nothing more than that. Blue Label see the drive in Africa and are here to help everyone ride this wave.
Click on the link to get an overview from Robert Kiyosaki
http://video.google.com/videoplay?docid=951448792763095841
Wednesday, April 8, 2009
Opportunity in South Africa
Starting your own business is exciting and potentially rewarding. Taking this route offers you a sense of freedom and power, which makes you feel that you are in charge of your own destiny. It also allows you to determine your own income. But there are risks! It is important to make the move into entrepreneurship with your eyes wide open, as starting and running a business is not for everyone.
Blue Label is positioning its self to assist the entrepreneur achieve their dreams, over the past decade the mission of Blue Label has been to develop an entrepreneurial culture and mindset in youth and adults, and to assist in the creation of entrepreneurs.
Does my company have to be established? -No, we enter into projects at every stage of development – from basic ideas to start-up and established companies. Even if your project is still an idea, it could still be of interest to our investors. They might even have the relevant know how and expertise to get the ball rolling.
Blue Label is positioning its self to assist the entrepreneur achieve their dreams, over the past decade the mission of Blue Label has been to develop an entrepreneurial culture and mindset in youth and adults, and to assist in the creation of entrepreneurs.
Does my company have to be established? -No, we enter into projects at every stage of development – from basic ideas to start-up and established companies. Even if your project is still an idea, it could still be of interest to our investors. They might even have the relevant know how and expertise to get the ball rolling.
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