Coming up with the right name for a company or a product shouldn't be treated as a science -- but it's not monkey business either. So argue the guys at A Hundred Monkeys, in Sausalito, California.
The Internet-startup boom has spawned lots of fast-growing companies, lots of high-profile meltdowns, and lots of really bad names. Some names don't really mean anything: Agilent, Aquent, Avilent -- ad nauseum. Some names merely attach the Internet's favorite letter to some obvious words: eSpeed, e-Steel, eToys. Perilous stuff, this question of corporate identity. All the more reason to make the process of choosing a name as surefire and scientific as possible: Bring on the marketing research and the linguistic analysis! Fire up the selection software and the naming databases! Right?
Not according to A Hundred Monkeys, a two-man outfit that's based in Sausalito, California. The best way to succeed in the name game, the Monkeys argue, is to scrap the pseudoscience and go with the gut. "Naming is completely subjective and creative," says creative director Danny Altman, 55, who started the business as a part-time venture in 1992. "Ideally, you want to find a name that taps into associations people have, either consciously or unconsciously, with words in popular culture that already have certain meanings or connotations."
Showing posts with label honour. Show all posts
Showing posts with label honour. Show all posts
Sunday, October 4, 2009
Tuesday, April 28, 2009
The nine signposts of the work you were born to do
Question: What do you know in your heart you are here to do and be, even if this presently exists only as an idea or thought?
So what are the characteristics of a renaissance soul?
A renaissance soul delights in variety and learns to honour that desire for variety - rather than seeing it as a problem or suffering from the belief that such an approach is in some way dysfunctional.
Other characteristics of renaissance souls include the following:
A renaissance soul enjoys variety and likes to focus on different interests consecutively and sequentially.
A renaissance soul is inspired by possibilities, by learning and growing. He or she likes branching out, evolving and opening up options rather than closing them down..
A renaissance soul frequently wants to move onto something new once she gets good at something, rather than stick with the same old thing.
But you don’t have to be a genius to be a renaissance soul!
In pursuing a variety of passions, you may become good enough at them to generate income from one or all of them; or you may simply express your many interests through a range of activities, volunteering your time and talents in various ways that are meaningful to you.
However, being a renaissance soul is not just about pursuing a diverse set of activities; it is also about recognising and acknowledging the many facets of your identity.
Modern work can often demand a lot of a little of us – we use few of our skills and express the same aspects of ourselves over and over again, while the rest of our potential and ability goes unutilised. A renaissance soul enjoys finding ways of expressing all aspects of themselves.
For example, I know that within me there are many aspects of myself I enjoy expressing. In me, there is an artist, an entrepreneur, a deal maker, a mystic, a poet, a friend and a teacher. I like bringing all those aspects – and more – to my work.
A renaissance soul doesn’t want to leave any aspect of themselves out of their life!
... Now it's time to turn our attention to the nine signposts of the work you were born to do.
content from http://www.inspired-entrepreneur.com/
Other characteristics of renaissance souls include the following:
A renaissance soul enjoys variety and likes to focus on different interests consecutively and sequentially.
A renaissance soul is inspired by possibilities, by learning and growing. He or she likes branching out, evolving and opening up options rather than closing them down..
A renaissance soul frequently wants to move onto something new once she gets good at something, rather than stick with the same old thing.
But you don’t have to be a genius to be a renaissance soul!
In pursuing a variety of passions, you may become good enough at them to generate income from one or all of them; or you may simply express your many interests through a range of activities, volunteering your time and talents in various ways that are meaningful to you.
However, being a renaissance soul is not just about pursuing a diverse set of activities; it is also about recognising and acknowledging the many facets of your identity.
Modern work can often demand a lot of a little of us – we use few of our skills and express the same aspects of ourselves over and over again, while the rest of our potential and ability goes unutilised. A renaissance soul enjoys finding ways of expressing all aspects of themselves.
For example, I know that within me there are many aspects of myself I enjoy expressing. In me, there is an artist, an entrepreneur, a deal maker, a mystic, a poet, a friend and a teacher. I like bringing all those aspects – and more – to my work.
A renaissance soul doesn’t want to leave any aspect of themselves out of their life!
... Now it's time to turn our attention to the nine signposts of the work you were born to do.
content from http://www.inspired-entrepreneur.com/
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