Coming up with the right name for a company or a product shouldn't be treated as a science -- but it's not monkey business either. So argue the guys at A Hundred Monkeys, in Sausalito, California.
The Internet-startup boom has spawned lots of fast-growing companies, lots of high-profile meltdowns, and lots of really bad names. Some names don't really mean anything: Agilent, Aquent, Avilent -- ad nauseum. Some names merely attach the Internet's favorite letter to some obvious words: eSpeed, e-Steel, eToys. Perilous stuff, this question of corporate identity. All the more reason to make the process of choosing a name as surefire and scientific as possible: Bring on the marketing research and the linguistic analysis! Fire up the selection software and the naming databases! Right?
Not according to A Hundred Monkeys, a two-man outfit that's based in Sausalito, California. The best way to succeed in the name game, the Monkeys argue, is to scrap the pseudoscience and go with the gut. "Naming is completely subjective and creative," says creative director Danny Altman, 55, who started the business as a part-time venture in 1992. "Ideally, you want to find a name that taps into associations people have, either consciously or unconsciously, with words in popular culture that already have certain meanings or connotations."
Sunday, October 4, 2009
Saturday, September 26, 2009
New Construction Company
Blue Label has been hard at work in the new construction company that they have started with Sirius Property.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
The company focuses on the entry level residential market.
It has been a great year so far with some huge lessons and a good helping of stress.
Monday, August 31, 2009
What is Blue Label up to?
Blue Label Holdings...
Was set up to co-own companies that show promise with the core focus of upliftment.
Blue Label has a letting company, construction company and is currently setting up a catering and cleaning company.
There are a number of important goals that we are attempting to keep in the foreground.
Was set up to co-own companies that show promise with the core focus of upliftment.
Blue Label has a letting company, construction company and is currently setting up a catering and cleaning company.
There are a number of important goals that we are attempting to keep in the foreground.
- Integrity
- Great Service
- Inovation
Join us as we take you through the Making of Blue Label......
Friday, May 8, 2009
Breaking the Wall!
Business and life in general are very similar to building a dam, letting it fill with water till the wall breaks, rushing down stream till the next dam and starting all over again.
Building the dam is getting the basics in place and deciding which river you want to attempt, trying to decide the best strategy to get into the river with out sinking;
the filling up takes a long time, plenty of patience and is the period where you work yourself to the bone, long hours and plenty of effort with seemingly little progress or reward. You are chasing opportunities and knocking on closed doors;
but as the dam fills up the wall takes strain and begins to crack, this is the period when you start to see you efforts pay off and all of a sudden the wall breaks and you rush forward with enormous speed and power. Your rewards are plentiful and your obstacles don't stand a chance;
then you enter another dam, another level of business, and you start chipping away at the dam wall again, knowing what awaits when you break through.
As you flow down stream, you collect more and more water therefore making the dam walls easier and easier to break until you don't even realise they are there and you are constantly rushing over obstacles and reaping rewards.
This is very important to remember when you are just starting to fill your first dam and the wall seems too rise for eternity.
Keep Going!!
The one who can handle the rising water the longest will survive.
Building the dam is getting the basics in place and deciding which river you want to attempt, trying to decide the best strategy to get into the river with out sinking;
the filling up takes a long time, plenty of patience and is the period where you work yourself to the bone, long hours and plenty of effort with seemingly little progress or reward. You are chasing opportunities and knocking on closed doors;
but as the dam fills up the wall takes strain and begins to crack, this is the period when you start to see you efforts pay off and all of a sudden the wall breaks and you rush forward with enormous speed and power. Your rewards are plentiful and your obstacles don't stand a chance;
then you enter another dam, another level of business, and you start chipping away at the dam wall again, knowing what awaits when you break through.
As you flow down stream, you collect more and more water therefore making the dam walls easier and easier to break until you don't even realise they are there and you are constantly rushing over obstacles and reaping rewards.
This is very important to remember when you are just starting to fill your first dam and the wall seems too rise for eternity.
Keep Going!!
The one who can handle the rising water the longest will survive.
Tuesday, April 28, 2009
The nine signposts of the work you were born to do
Question: What do you know in your heart you are here to do and be, even if this presently exists only as an idea or thought?
So what are the characteristics of a renaissance soul?
A renaissance soul delights in variety and learns to honour that desire for variety - rather than seeing it as a problem or suffering from the belief that such an approach is in some way dysfunctional.
Other characteristics of renaissance souls include the following:
A renaissance soul enjoys variety and likes to focus on different interests consecutively and sequentially.
A renaissance soul is inspired by possibilities, by learning and growing. He or she likes branching out, evolving and opening up options rather than closing them down..
A renaissance soul frequently wants to move onto something new once she gets good at something, rather than stick with the same old thing.
But you don’t have to be a genius to be a renaissance soul!
In pursuing a variety of passions, you may become good enough at them to generate income from one or all of them; or you may simply express your many interests through a range of activities, volunteering your time and talents in various ways that are meaningful to you.
However, being a renaissance soul is not just about pursuing a diverse set of activities; it is also about recognising and acknowledging the many facets of your identity.
Modern work can often demand a lot of a little of us – we use few of our skills and express the same aspects of ourselves over and over again, while the rest of our potential and ability goes unutilised. A renaissance soul enjoys finding ways of expressing all aspects of themselves.
For example, I know that within me there are many aspects of myself I enjoy expressing. In me, there is an artist, an entrepreneur, a deal maker, a mystic, a poet, a friend and a teacher. I like bringing all those aspects – and more – to my work.
A renaissance soul doesn’t want to leave any aspect of themselves out of their life!
... Now it's time to turn our attention to the nine signposts of the work you were born to do.
content from http://www.inspired-entrepreneur.com/
Other characteristics of renaissance souls include the following:
A renaissance soul enjoys variety and likes to focus on different interests consecutively and sequentially.
A renaissance soul is inspired by possibilities, by learning and growing. He or she likes branching out, evolving and opening up options rather than closing them down..
A renaissance soul frequently wants to move onto something new once she gets good at something, rather than stick with the same old thing.
But you don’t have to be a genius to be a renaissance soul!
In pursuing a variety of passions, you may become good enough at them to generate income from one or all of them; or you may simply express your many interests through a range of activities, volunteering your time and talents in various ways that are meaningful to you.
However, being a renaissance soul is not just about pursuing a diverse set of activities; it is also about recognising and acknowledging the many facets of your identity.
Modern work can often demand a lot of a little of us – we use few of our skills and express the same aspects of ourselves over and over again, while the rest of our potential and ability goes unutilised. A renaissance soul enjoys finding ways of expressing all aspects of themselves.
For example, I know that within me there are many aspects of myself I enjoy expressing. In me, there is an artist, an entrepreneur, a deal maker, a mystic, a poet, a friend and a teacher. I like bringing all those aspects – and more – to my work.
A renaissance soul doesn’t want to leave any aspect of themselves out of their life!
... Now it's time to turn our attention to the nine signposts of the work you were born to do.
content from http://www.inspired-entrepreneur.com/
Are you a Renaissance Soul? Life as a 'portfolio' of work and interests
Here are some examples of this way of thinking that you can affirm for yourself:
- I want to be more creatively engaged and fulfilled.
- I want to feel more appreciated.
- I want more excitement and to feel that my own talents are more fully utilised.
- I want to keep learning and growing and developing my skills and talents.
- I want to feel free to set my own goals and to be in charge of my own time.
The characteristics of the work you were born to do
Here are the main characteristics that will help you to recognise the potential of the work you were born to do:
It doesn’t feel like work in any traditional sense.
You work for love AND money: you generate income in a joyful way.
You contribute what you uniquely have to share
You experience a deep sense of fulfilment.
You develop an equality of head and heart.
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